Created in 1996, Maco Group has been dedicated to auxiliary materials of interior decoration for 24 years, following a business jet type development model without diversifying its business scope. Well-positioned on the Chinese market, Maco has shaped a nationwide market landscape with 31 subsidiaries, with its products applied on billions of square meters in tens of millions of homes.
Brand Value System
Development strategy: Build a trustworthy reputation externally and a strong culture internally
Brand proposition: Good quality for good life
Core value: Quality, eco-friendliness, home safety, sustainability
Brand personality: professionalism, responsibility, sincerity, ultimate excellence
Brand vision: A role model of quality, a pivotal force of industry
Brand mission: Safeguarding users’ health, contributing to the environment and building reputation for the country
Corporate Culture:
1. Protect employees’ rights and respect employees’ value
2. Deliver high-quality and environmentally-friendly products for users
3. Create a national brand
4. Adhere to legal compliance and CSR
